The Surprising Secret Behind Viral Marketing

Surprised woman with digital tablet

It’s not catchy headlines, usefulness and easy share buttons.  It’s something more fundamental.  More emotional.  The secret to viral is something that makes people want to spread stuff across social networks and mainstream media. The secret to viral is surprise Surprise is the single common element of viral content.  When few people share your blog posts and marketing material, when … Read More

How a Train Operator Went Viral for a Day

Trainy McTrainface

Let’s face it, commuter trains are boring.  They get you from A to B, and with a bit of luck they’re on time.  With a bit of luck you won’t be sat next to a screaming baby in the morning or a screaming drunk on the way home. In London, train operators aren’t the most popular companies in the world.  … Read More